1. Market Validation
The 369° Market Validation Programme
Ensure your business/business idea isn’t in an already saturated market.
Market Validation uses the full spectrum of data science to help you drive your business decisions.
It’s an objective and comprehensive process that will help eliminate assumptions and clarifies your growth opportunities.
It seeks to prove that a market opportunity exists, and provides detailed information about your customers’ needs, your competition, and the
requirements for your products or services which will allow you to assess the viability of your endeavour - is
there a market for my business idea?
The 369° Market Validation Programme helps you reduce the risks associated with new opportunities, eliminate potential pitfalls, and debunk
myths and misinformation, and there is a lot of that out there trying really hard to tempt you to part with your hard earned money?. It will
help you prioritise, qualify, and validate new opportunities and enable you to allocate the right resources effectively, without wasting
time or money.
Market Validation will
significantly increase your speed to market,
as it empowers you with knowledge and clear direction. The 369° Market Validation Programme helps you develop your idea, vision and
passion, and it fills your funnel of potential customers using data collection and analysis.
This enables data driven decision-making, which reduces uncertainty, assumptions, and costs.
The 369° Market Validation Programme has three stages:
369° Discovery
A deep dive to better understand the business, opportunity and scope of work required with a full spectrum view.
This comes at a one-off investment depending on what your business really needs, which includes pre-research & interviews of your
target audience.
Book a discovery call
369° Getting Ready
Research and evaluation of laser focus target market information to develop a comprehensive market understanding, validate the market and
understand any potential competitors and how to differentiate from them if they exist.
Book a discovery call
369° Getting Ready to Go
Structured target market interviews and review of data to develop your business vision and understanding of the opportunity including the
market gap and target audience, what value your business can offer and the key product/service features sought after by your identified
target market. A comprehensive, structured short-term and long-term action plan will be provided with an option to review every quarter.
Book a discovery call